About Us

Scoop.com.au is an Australian lifestyle directory helping people discover great restaurants, places to visit, things to do and local experiences across the country, and helping the local businesses behind them get discovered.

Where Scoop began

The Scoop name has a long history in Australian media, first published in 1997 as a luxury magazine brand that grew into a stable of 15 titles covering lifestyle, travel, and homes and design.

As media moved online, Scoop became a digital lifestyle and travel directory, with its content syndicated across Localista, the largest lifestyle and travel directory network in Australia and New Zealand, connecting around 50,000 local suppliers with roughly 2.5 million users a month.

A new chapter under Locafy

In February 2024, Scoop’s digital assets were acquired by Locafy Limited (Nasdaq: LCFY, LCFYW), a globally recognised search engine technology company, with a view to rebuilding and relaunching the site as a modern destination for local discovery in Australia.

Locafy was founded in 2009 and is headquartered in Perth, Western Australia. It specialises in local, “entity-based” search engine marketing, and is listed on the Nasdaq Stock Market under the ticker LCFY. Beyond Scoop, Locafy owns a portfolio of online directories including Hotfrog, AussieWeb, PinkPages and SuperPages, making it one of Australia’s largest directory operators.

Scoop today

Locafy is reworking Scoop from the ground up, refreshing its content, rebuilding its technology, and applying its search engine expertise to help visitors and listed businesses get more from the platform. The aim is simple: make it easier for Australians to discover places worth visiting, and easier for local businesses to be found by the people looking for them.