The Wairarapa region in New Zealand is known for its stunning vineyards and excellent wines, making it a popular destination for wine enthusiasts. Martinborough is the main hub of wineries in the region, offering inviting cellar doors and annual food and wine events. The vineyards surrounding Martinborough produce a variety of wines, including pinot noir, syrah, sauvignon blanc, pinot gris, riesling, and gewürztraminer, thanks to the region's Burgundy-like climate. The Wairarapa region is a key part of the Classic New Zealand Wine Trail, providing a vibrant wine-focused community and a unique wine experience with charming towns and expansive skies. With over 60 boutique wineries, Martinborough is the most prominent sub-region, along with Gladstone and Masterton.
Notable wineries in Wairarapa include Urlar, Gladstone, The Elder Pinot, Schubert Wines, and Matahiwi Estate. These wineries are known for their exceptional wines and innovative approaches, focusing on sustainability and biodynamic techniques. The best time to visit Wairarapa's wineries is between November and April when the weather is generally pleasant. Visitors can also enjoy popular events such as the Toast Martinborough festival in November, showcasing local wineries, food, and entertainment. Another notable event is the Wairarapa Wines Harvest Festival held in Masterton every February, offering a delightful experience of local wines, food, and music by the Ruamahunga River.
The Wairarapa region's unique terroir, consisting of wind, soil, and climate, provides ideal conditions for grape growing, making it a sought-after wine destination. Vineyards are spread across Martinborough, Gladstone, and Masterton, with more than 20 vineyards within biking distance from Martinborough's village square. Visitors can explore the vineyards through activities like cycling the vines, vineyard tours, and wine walks, allowing them to immerse themselves in the region's best wine offerings.