The Murray Bridge region in South Australia plays a significant role in the Australian wine industry as part of the Riverland wine region, the largest grape-growing region in the country by tonnage produced, covering 4105 km2. Known for its continental climate with long sunny days and cooler nights, ideal for grapevine growth, the region mainly cultivates Shiraz, Chardonnay, and Cabernet Sauvignon grapes.
In addition to these traditional varieties, the Riverland region is exploring alternative Mediterranean grape varieties like Montepulciano, Vermentino, and Nero d'Avola to adapt to changing conditions and showcase potential for high-quality and distinctive wines. With a warm climate and irrigation from the Murray River, the region successfully cultivates a diverse range of grape varieties to produce various wine styles, contributing significantly to the Australian wine industry in terms of volume and variety.