The Goldfields region in Western Australia has a rich brewing history, dating back to the late 19th century with the establishment of the Kalgoorlie Brewing and Ice Company in 1896. While this historic brewery no longer operates under its original name, it set the stage for beer production in the area. Southern Cross, a historic gold mining town founded in 1888, is home to Goldfields Brewery, the first and only artisanal brewery in the region. Located within the CLUB Hotel, the brewery offers a wide range of premium craft beers and ciders, catering to various tastes. Through unique branding and packaging, Dovetail Brand Engagement has successfully positioned Goldfields Brewery as a leading brand in a competitive market.
Another notable brewery in the Goldfields region is Beaten Track Brewery, located in South Boulder within the Kalgoorlie-Boulder Goldfields. This small microbrewery is known for its artisan-brewed ales of exceptional quality. The venue provides a laid-back atmosphere where patrons can enjoy high-quality beer daily, making it a popular spot for both locals and tourists.