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Perth menswear institution Parker & Co. has managed to snag leading British model Elle Brittain to appear at their International Men’s Runway for the Telstra Perth Fashion Festival.

The Melbourne-based model will fly into Perth specially for the event on Wednesday 13 September, and will appear alongside some of Perth’s most renowned male models.

Elle was discovered on Instagram three years ago, and has since worked in London, Paris and Milan. Parker & Co.’s Christian Tana said the show would offer WA men the very best of international fashion. “Quality, design and craftsmanship underpins everything we do and this sense of uniqueness will be in full force at our TPFF show, which is the first of its kind in the festival’s history.

“We have chosen Elle to appear in the show because she is just as unique as Parker & Co. and her presence will bring another dynamic element to what is going to be a very memorable event.”

TPFF Director Mariella Harvey-Hanrahan said having a dedicated men’s show was a long time coming for the Festival. “Menswear has grown exponentially in recent years to the point where it is now almost on par with womenswear on the global market.

“It’s big business in the world of fashion and I can’t think of a better way to bring this to Perth consumers than with the incredible line-up of designers in Parker & Co’s stable.”

The Parker & Co. International Men’s Runway show takes place at the Telstra Perth Fashion Festival at Crown Pyramid on September 13. Find out more.

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